Credibility, For A Younger Audience
The Colombo Stock Exchange wanted to launch the CSE Academy: a dedicated educational platform designed to bring young professionals into the world of finance. To do this well, the Academy needed its own identity, one that connected clearly to the credibility of the CSE while speaking to a younger, aspiring audience. The brief called for a comprehensive brand book, consolidating all the visual and tonal elements the Academy would need.
Multiple Directions, Clear Rationale
We developed multiple identity directions for the CSE Academy, each exploring a different interpretation of the brief. The iterations were presented with clear rationale, allowing the client to engage meaningfully with the thinking behind each option rather than simply choosing by instinct.
Precision For A Financial Institution
Once a direction was confirmed, we refined it with the precision a financial institution requires. The resulting brand book covered logo system, typography, colour, tone of voice, and application guidelines across the full range of formats the Academy would use.
Authority Meets Accessibility
The CSE Academy launched with a complete, professional brand identity backed by a thorough guidelines document, striking the right balance between institutional authority and an accessible, forward-looking character. The brand book gave the internal team the tools to execute the identity consistently from day one.
